SPOTLIGHT: Texting for beer

Gavitec AG, a NeoMedia Technologies company, in cooperation with its FunkTicket AG partner, are introducing a mobile-couponing beer deal for fans attending the World Cup games taking place in Kaiserslautem, Germany. Fans can call a hotline or send a text message with their name and the catch phrase "Bewegungsmelder Bier." They then receive a money-off coupon in the form of a smartcode on their mobile phone, which they take to the beer stand at the World Cup soccer stadium. The smartcode displayed on the screen of the cell phone is then scanned by Gavitec's EXIO scanner, which instantly prints a coupon which can be redeemed to save about $2.60 off the price of a Bitburger beer, drawn from the tap of Germany's second biggest brewery. No word on how many times a fan can text for the free beer. Article

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