SPOTLIGHT: Will MVNOs Cannabailize the Wireless Market?

Many industry insiders predict that MVNOs could cannabalize the wireless market. MVNO critics draw paralells between wireless carriers and their rush to sign MVNO deals and the long distance providers and their insistance on reseller deals in the late 1980s and early 1990s. Everyone knows what happened to the long-distance market, but few insiders seem to think that wireless is repeating this mistake. MVNO backers, however, say that these deals do not threaten the wireless industry and that the industry's margins can be preserved if carriers sign the right kinds of deals. Article