SPOTLIGHT: World Cup not enough to keep UK data users

Forty-four percent of Brits who signed up for data services prior to the World Cup games said they won't use the service again, according to a survey conducted by mobile software company Olista. The company hired independent research house GfK NOP to survey 999 Brits between July 7 and July 9 to find out who used mobile-data services for World Cup. Services surveyed included text alerts, mobile-TV transmission of games and the transmission of video clips. The research house also looked at interest in such items as World Cup-related ringtones, screen savers and games. Article

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