Sprint hires TIM Brasil's Solé to target Hispanic market

Sprint (NYSE: S) is making good on its promise to target the Hispanic market with the hiring of Roger Solé as senior vice president for the Hispanic market and senior vice president of innovation. Solé will report CEO Marcelo Claure and will lead the company's new Hispanic business unit.  

In addition, he will be in charge of innovation and responsible for introducing new products and services. That responsibility will include Pinsight Media, a Sprint division that specializes in mobile advertising, and the Sprint Accelerator, a mentorship-driven program for health care startups. Kevin McGinnis, vice president for Pinsight Media and executive sponsor for the Sprint Accelerator, will report directly to Solé.

Solé also will serve as president of Sprint Puerto Rico where he will oversee all business functions in Puerto Rico. Most recently, Solé was chief marketing officer of TIM Brasil.  Prior to that he led innovation for Vivo (Telefonica Brasil), the largest operator in Brazil.  

Late last year Claure revealed his intention to have Sprint engage more with the Hispanic community and win over customers. Claure, a native Bolivian, also was featured in a Sprint ad targeted at the Hispanic market. Release