Sprint launches program to let MVNOs customize smartphones

Sprint Nextel (NYSE:S) announced a new program Wednesday aimed at making it easier for its MVNOs to place their brands into unsold Sprint Android smartphones.

The initiative, called the Custom Branded Device Program, will give Sprint MVNOs greater access to unbranded Android smartphones from Sprint and Boost Mobile device inventory, with volume pricing included. Sprint said certain Android devices can be automatically modified through its Mobile ID and Mobile Zone services, giving MVNOs the ability to push their brands directly into select phones via over-the-air activation.

Currently, there are three devices available for the program: LG Electronics' Optimus G, the LG Mach and the ZTE-made Sprint Flash. However, Sprint said it will add "several additional devices" to the lineup by the end of this month.

During the past year, Sprint has become a hotbed of MVNO activity. Companies including FreedomPop, Republic Wireless, Ting, Votel and Voyager Mobile have all announced plans to launch Sprint service or recently launched Sprint service. Sprint launched a new MVNO strategy last summer aimed at allowing any company to become an MVNO.

Late last year Ting launched a public beta for its bring-your-own-Sprint-device program, which allows customers to port a Sprint device to the Ting service without an activation fee.

For more:
- see this release

Related Articles:
Sprint MVNO Ting to add Windows Phones to lineup
Republic Wireless ends beta, launches commercial service
Sprint MVNO Votel offers unlimited smartphone service for $43.33 per month
Sprint launches mobile data MVNO aimed at hospitality, retail industries
MVNO Voyager to offer tablets, portable hotspots, tethering in Q4
Prediction: Failure rate will be high for low-cost MVNOs
Sprint wants to bring back the MVNO by keeping it simple


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.

Suggested Articles

Dynamic spectrum sharing (DSS) garnered a lot of attention this year, underscoring its complexities and a bit of mystery. 

The analyst group also predicts that annual investments in LTE and 5G NR-based RAN infrastructure for CBRS networks will surpass $1 billion by 2023.

MoffettNathanson also thinks American Tower may not be able to monetize Verizon's C-band deployments as fully as its tower peers.