Sprint makes switching contracts easier

In an effort to improve its customer service, Sprint Nextel has rolled out a number of programs that include pro-rated early-termination fees and the ability to switch rate plans without having to renew contracts. Verizon Wireless led the charge with pro-rated ETFs last year and now most of its competitors have followed suit. Sprint only announced that a pro-rated ETF would be implemented some time next year, however, the carrier did not spell out any details.

Sprint is also instituting a welcome call from a customer care representative, who will thank the customer for his or her business and answer any immediate questions. (Sounds expensive.) The carrier will also provide courtesy calls for new customers who incur significant overage charges during their first six months of service. The carrier also plans to reward long-term subscribers with handset upgrades and other loyalty rewards, while new customers can try Sprint's service "risk-free" for 30 days.

For more on Sprint's customer care moves:
- read this company press release

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