Sprint Nextel looks forward to battle with new AT&T

Sprint's CFO has painted a rosy picture for the carrier in the quarters ahead, especially because of the company's alliance with four major cable companies to offer subscribers "quadruple play" services--video, voice, data and wireless--a "paradigm of growth the RBOCs don't have." Sprint's alliance with the cablecos will provide massive amounts of content for Sprint's MobiTV service, the company said. Sprint Nextel also "looks forward" to competing against the "AT&T Wireless" brand, which many believe Cingular Wireless will become following the merger of its parent companies, BellSouth and AT&T. The AT&T Wireless brand had a reputation for terrible customer service but is still one of the most widely known brands in the country.

For more on Sprint's financial outlook:
- take a look at this piece in The Wall Street Journal (sub. req.)