Sprint Nextel is now marketing merged services in 1,600 Sprint and Nextel stores across the US. Each store was redesigned to introduce the combined carrier's product lines, logos, advertising, and more. According to Sprint Nextel, 100 million items, including 10,000 banners, 34,000 uniforms and 16,000 name tags, were shipped to Sprint and Nextel stores for the nationwide makeover. Today, Sprint Nextel launches a multimillion-dollar advertising campaign to market the newly merged service offerings.
For more on the Sprint Nextel's new marketing efforts:
- check out this story from today's Washington Post