Sprint Nextel reveal brand strategy

Sprint and Nextel Communications today revealed more details about their name, brand strategy, and logo to be used once the two carriers complete their pending merger, which is expected to close in the third quarter. The new brand of the carrier will be Sprint, but the Nextel name will remain a key product brand. Sprint Nextel Corporation will be the corporate name of the combined company. Sprint will be the master brand of the new carrier. The combined company will use the Nextel name as a product brand for services provided on Nextel's iDEN network.

The new company's logo will blend Sprint's "pin drop" with Nextel's bold yellow and black colors. The new Sprint logo will include the line, "Together with Nextel," in future advertising. Advertisements promoting Nextel-branded products and services in the combined company will use the current Nextel logo with the line "Together with Sprint." As for Nextel's sponsorship of Nascar, the Nextel name will remain with Nascar through 2006. Branding beyond the 2006 season will be decided prior to the start of the season.

For more on the Sprint, Nextel brand announcement:
- read this press release

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