Shares of Sprint (NYSE: S) were up more than 4 percent Wednesday afternoon after the carrier said it will give away 32-inch Samsung TVs to users who buy or lease certain Samsung phones during the holidays.
From Friday Dec. 18 through Christmas Eve, customers who buy a Samsung Galaxy S6, S6 Edge, S6 Edge+ or Galaxy Note5 will receive a free Samsung LED TV. The week-long offer is available to users switching to Sprint as well as existing customers upgrading or adding a line of service.
The TV giveaway is in addition to Sprint's ongoing offer to slash the rate plans of most users who switch from Verizon, AT&T or T-Mobile. That promotion ends Jan. 7.
Sprint gave away 24-inch TVs from LG during a similar week-long promotion over the Black Friday weekend.
The surge in Sprint shares also came in the wake of the Federal Open Market Committee's announcement Wednesday that it will raise short-term interest rates by .25 percent, which sparked a rally on Wall Street.
Sprint's latest campaign comes amid a flurry of holiday promotions from the tier-one carriers, underscoring the increasingly cutthroat competition in the market to add or retain lucrative postpaid customers. In recent weeks T-Mobile (NYSE:TMUS) has taken aim with customized promotions targeted specifically at customers of each of its competitors, AT&T (NYSE: T) announced a buy-one, get-one-free offer for some phones, and Verizon (NYSE: VZ) awarded bonus monthly data allotments to new or existing users who upgrade or add a line.
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