Sprint rolling out ad-supported programs on new Power View

When Amp'd Mobile came out with the idea of producing its own mobile content, it sounded a bit nutty to most people. But now Sprint Nextel is also becoming a media company, producing its own sports and entertainment newscasts for a service called Sprint Power View. Moreover, according to a Sprint source, the company plans to roll out ad-supported programs within 60 days on the new service. Earlier this week, Sprint announced its intention to place ads on its content services in early October. Sprint Power View will offer customers with about 25 minutes a day of brief, original segments on sports, entertainment and news. Among the offerings are NFL Game Center, hosted by sports broadcaster James Brown, and The Mobile Fix, a five-minute entertainment news show. Another called "New York Fashion Week" will feature interviews with fashion designers.

To read more about the Sprint Power View:
- check out this release

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