Sprint's Boost makes promotional plans permanent, launches ZTE Speed

Sprint's (NYSE: S) Boost Mobile prepaid brand said its promotional pricing--which offers customers more data than in previous plans--is now the carrier's permanent pricing. The carrier also launches a new Android smartphone from ZTE in addition to the previously announced Microsoft (NASDAQ: MSFT) Lumia 635 Windows Phone device.

The plans, which Boost had dubbed "Data Boost," were first introduced in September as part of a promotion to increase data allotments. Sprint brought back the promotion in November. Now the pricing is permanent.

The plans are:

  • $35 per month for unlimited voice, texting and 1 GB of data before throttling (up from 500 MB before)
  • $45 per month for unlimited voice, texting and 5 GB of data before throttling (up from 2.5 GB before)
  • $55 per month for unlimited voice, texting and 10 GB of data before throttling (up from 6 GB before)

In addition to the pricing change, Boost launched the ZTE Speed for $100 without a contract. The phone is available online today and will be in Boost stores in early January. The Speed runs on Android 4.4 KitKat and sports a 4.5-inch screen, a 1.2 GHz quad-core Qualcomm (NASDAQ:QCOM) processor, a 5-megapixel main rear camera, a 2-megapixel user-facing camera, and 8 GB of internal storage with support for memory cards of up to 32 GB.

Boost also formally launched the Lumia 635, which Sprint announced support for earlier this month. The Lumia 635, which was launched earlier this year by AT&T Mobility (NYSE: T) and T-Mobile US (NYSE:TMUS), marks the first time Sprint has worked with Nokia since March 2005 (Nokia's devices business was absorbed by Microsoft in April and renamed Microsoft Devices). The launch also represents the first time Sprint has released a Windows Phone 8.1 device. The phone costs $100 excluding taxes, which is cheaper than the phone sells for at full price at AT&T ($140) and T-Mobile ($130).

For more:
- see this Boost site
- see this Boost/ZTE page

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