Sprint's (NYSE: S) Boost Mobile prepaid brand is looking to steal customers from T-Mobile US' (NYSE:TMUS) MetroPCS and AT&T Mobility's (NYSE: T) Cricket prepaid brand by offering via a promotion to cut those customers' service bills in half if they switch to Boost.
From now through July 20, customers bringing their phone number over from Cricket or MetroPCS can save between $20 to $30 per month for a full year, Sprint said. Under the "Slash Your Payment in Half" promotion, Sprint noted that a MetroPCS customer paying $40 per month for a plan with 2 GB of data can switch to Boost and get 2.5 GB of data for $20 per month, while a Cricket customer paying $50 per month for a plan with 5 GB of data can get a Boost plan with 5 GB of data for $25 per month.
Sprint said that after the introductory rate ends, customers who signed up for the Slash Your Payment in Half promotion will automatically be moved to a Boost Mobile plan that offers them a comparable amount of monthly data, meaning the prices will likely increase.
As Prepaid Phone News reports, there are some limitations to the Boost offer, including the fact that it is only available at participating Boost dealers, and not online or at national retailers. Only 3G or LTE smartphones, including iPhones, are eligible for the promotional plans. The customer must not have been a Boost customer in the last 30 days and the promotion cannot be combined with any other offer, including mail-in rebates.
Sprint has been busy on the prepaid front recently. The promotion comes shortly after Sprint said it is will give prepaid customers who sign up through its Sprint Prepaid brand at Best Buy rollover data that does not expire. Additionally, earlier this month Sprint announced a new mobile TV service under the Boost brand.
- see this Sprint release
- see this Prepaid Phone News article
Sprint unveils rollover data for some prepaid customers, Boost Mobile TV service geared toward sports
Sprint's Boost doubles data allotments, while T-Mobile's MetroPCS offers 4 lines for $100
AT&T's Cricket brand shows stability as subs hit 5M
AT&T brings 'Rollover Data' to some of its GoPhone prepaid customers