Sprint's Boost, T-Mobile's GoSmart offer new double-data promotions

Sprint's (NYSE: S) Boost Mobile prepaid brand and T-Mobile US' (NYSE:TMUS) GoSmart Mobile prepaid unit are continuing the wireless industry's promotional spree of offering double their usual data allotments.

Boost renewed a promotion (it was scheduled to end Monday) that it initially launched in early September--the promotion essentially cuts the cost of Boost's plans by $5 while offering twice as much data. The new plans are available to new and existing customers. As with its existing plans, Boost noted that video streaming may be limited to 3G speeds. Sprint did not say when the promotion would end. The new plans are:

  • $35 per month for unlimited voice, texting and 1 GB of data before throttling
  • $45 per month for unlimited voice, texting and 5 GB of data before throttling
  • $55 per month for unlimited voice, texting and 10 GB of data before throttling

Meanwhile, T-Mobile's GoSmart increased the data allotments for several of its plans:

  • The company's $35 plan, which includes unlimited voice and texting, now gives 1 GB of "3G" high-speed data per month instead of 500 MB.
  • The $40 plan now gives 6 GB of "3G" high-speed data instead of 3 GB.
  • The $45 plan now gives 10 GB of "3G" high-speed data instead of 5 GB.

As Phone News notes, the $5 plan is no longer advertised on the GoSmart website, but it is noted in the company's fine print and remains available from GoSmart dealers or by calling GoSmart customer service. Like other T-Mobile brands, GoSmart throttles users' data speeds for the remainder of their billing cycle if they go above their data usage caps.

The pricing changes from Boost and GoSmart come after AT&T Mobility's (NYSE: T) Cricket prepaid brand launched a similar double-data promotion in September. Sprint (NYSE: S), Verizon Wireless (NYSE: VZ) and AT&T have engaged in similar promotions on their main brands in the hopes of luring switchers with larger data buckets.

For more:
- see this PhoneScoop article
- see this Boost post
- see this Boost page
- see this GoSmart page
- see this Phone News article

Related Articles:
Verizon wades into double-data promotional battle with Sprint, AT&T
Sprint doubles data of its shared plans in response to AT&T's similar promotion
AT&T to double data for high-usage shared data plans through Oct. 31
Sprint's Boost Mobile cuts prices, doubles data on prepaid plans

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