Sprint's NFL deal: Live draft broadcasts

Last September Sprint signed on to be the NFL's official wireless sponsor, and that doesn't just mean a logo in every stadium anymore: Sprint will be the sole mobile TV broadcaster of the 2006 NFL Draft. That's one of the offerings coming out of the carrier's five-year, $600 million deal with the league. The live coverage of the NFL Draft will stream to 20 million cellphone users. The deal is certainly a coup for Sprint over Mobile ESPN, an MVNO operating on Sprint's network. ESPN spent billions securing Monday Night Football this coming season on its regular television network; the MVNO won't be streaming coverage live but will offer stats and other features.

For more on Sprint's NFL deal:
- see this article from newsfactor.com

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