Sprint scores National CineMedia deal

Sprint ousted AT&T as the sponsor of National CineMedia's cell phone courtesy campaign in movie theaters. Sprint signed a multi-year contract for the public service announcements and the campaign is being developed by Goodby-Silverstein & Partners in San Francisco.  The announcements will be seen in more than 1,100 U.S. movie theaters nationwide starting in October.

Cingular had been the exclusive sponsor of the campaign since 2001 and AT&T took it over in 2007 after the company acquired Cingular.

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Sprint drops Nextel for "Sprint Ahead" branding

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