Study: 40% of rural customers think they have fewer wireless device options

A new study from Current Analysis and commissioned by the Competitive Carriers' Association found that more than 80 percent of rural subscribers plan to purchase a smartphone in the next three months. The study also found that 34 percent of those who own a smartphone use wireless exclusively for their telecommunications needs.

The study, which surveyed more than 400 heads of households in rural communities with populations of less than 50,000, also found that nearly 40 percent of rural consumers believe they have less choice when it comes to devices and service plans than subscribers in metro areas. In addition, more than 80 percent of rural subscribers plan to purchase a smartphone within the next three months and 10 percent plan to purchase a tablet. Meanwhile, only 9 percent plan to purchase a feature phone.

Interestingly, of those surveyed, the majority had wireless service plans with Tier 1 operators. Approximately 33 percent said that they were customers of Verizon Wireless (NYSE:VZ), while 31 percent said they were customers of AT&T Mobility (NYSE:T).

Meanwhile, many consumers surveyed were willing to use local wireless providers but said they were concerned about coverage. Approximately 54 percent said coverage was a concern when going with a local provider, while 19 percent said they would consider a local provider if they offered better pricing than a nationwide carrier.

For more:
- see this release

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