According to a new study released this week, Apple faces an uphill battle trying to usurp the BlackBerry in the business world. Investment house Sanford Bernstein, as part of a broader study on IT spending, analyzed responses from some 105 chief information officers. Just two planned to roll out Apple's iPhone 3G handset in the businesses over the next year.
"Our CIO survey suggests that corporate iPhone use will be driven by employees purchasing their own iPhones, rather than company-wide deployments," wrote Toni Sacconaghi, an analyst at Bernstein Research. "If this persists, it may ultimately limit iPhone penetration into the corporate space."
The question is: Is the penetration of iPhone in the business market critical for Apple to reach its goal of 10 million units sold this year?
For more:
- check out the Financial Times
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