A recent TNS Telecoms study revealed that consumers in the US are largely indifferent to who provides them with bundled services. Despite the industry's refocused efforts to emphasize the triple-play (bundled phone, video and data services), TNS' study indicates that 67 percent of households did not have a preference for their service provider. Nationwide, only 16 percent of households had a preference for their local provider. The results indicate that providers will need to compete for consumers based on service offerings and pricing and focus less on brand.
For more on the study:
- see this press release