SunCom Wireless, a regional provider in the Southeast and Caribbean, announced an interesting marketing initiative to help distinguish itself among the nationwide carrier powerhouses. The operator announced the industry's first "Mobile-to-Anyone" feature, which gives customers unlimited calling to 10 people in the U.S. Virgin Islands and Puerto Rico, regardless of wireless provider or type of phone line. Depending on their plan, customers pay either an extra $10 or $15 per month. It's hard to believe such a plan is a money-maker given the termination costs, but the carrier looks to be curbing costs a bit by only allowing these unlimited calls to be initiated or received within the customer's plan calling area.
For more about SunCom's mobile-to-anyone calling feature:
- read this press release from the company