T-Mobile buys naming rights to new Las Vegas event center

T-Mobile (NYSE:TMUS) took advantage of the CES spotlight to announce that it has been awarded naming rights to a major sporting and entertainment venue scheduled to open in Las Vegas in April.

The $375 million, 20,000-seat arena is being completed west of the Las Vegas Strip. Anschutz Entertainment Group and MGM Resorts International are building T-Mobile Arena, as it will officially be named. Terms of the deal were not disclosed.

The news marks the first corporate venue title deal for T-Mobile. The brands of Verizon  (NYSE: VZ), AT&T(NYSE: T) and Sprint (NYSE: S) are already emblazoned on stadiums and event centers in the U.S. Press release