T-Mobile expands 'Limited' dealer effort to 100 locations

T-Mobile USA has opened around 100 "Limited" dealer stores since it announced the exclusive retailer model in the third quarter of last year, according to a company spokesperson. 

The stores are not a franchise, and there are no fees or royalties paid to the carrier. However, the stores do carry T-Mobile's branding. T-Mobile does not require Limited retailer candidates to have wireless experience, but says that they must have several years of retail experience, high-quality customer service and a commitment to executing the T-Mobile "brand promise."

Further, T-Mobile provides support for the retailers including training, direct access to T-Mobile resources, ongoing support from T-Mobile account representatives and guidance on all promotional materials and local advertising campaigns, the company spokesperson said. Phone+ first reported the news.

"Our growth strategy is to best meet the needs of our customers by delivering a great customer experience with a retail model that develops and provides growth for store employees, and lives up to our high standards for the T-Mobile brand," the carrier said. T-Mobile also has more than 1,700 company-owned retail locations and is opening the Limited stores in a "complementary fashion."

In the first quarter, T-Mobile reported that it had just 415,000 net subscriber additions, down from 981,000 in the year-ago quarter and 621,000 in the fourth quarter of 2008.

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