T-Mobile (NYSE:TMUS) continued its holiday-themed foray on its competitors, this time targeting Verizon (NYSE: VZ) users by offering one year of content from Hulu when they switch to T-Mobile.
Verizon customers who move to any of T-Mobile's Simple Choice postpaid plans will receive a text message with a $100 subscription gift code, slightly more than the cost of a one-year subscription to Hulu's Limited Commercials plan. No handset trade-in is necessary, T-Mobile said, although users who do trade in a handset are eligible for up to $650 to cover early termination fees or the balance owed on their device.
Verizon users who switch are also eligible to receive half off financed T-Mobile's lineup of accessories up to $125. The offer is available from Dec. 11 through Dec. 17 in T-Mobile retail outlets or by phone.
Hulu is one of 24 providers included T-Mobile's Bing On program, which enables users to watch video from specific content providers without incurring data charges.
T-Mobile's targeting of Verizon customers appears to complete this month's assault on its fellow major operators. During the Thanksgiving holiday weekend T-Mobile offered Sprint (NYSE: S) users a $200 credit to switch, and last week it began to offer discounted iPhones to AT&T users willing to make the jump.
And T-Mobile's promotions appear to be making a dent. At a recent investor conference, T-Mobile executives said the carrier doubled the number of its postpaid net additions during the four-day period from Black Friday to Cyber Monday compared to the same period in 2014. And T-Mobile posted a churn rate of 1.43 percent in October and November, substantially lower than the 1.74 percent it reported during the same time last year, the executives said.
Indeed, holiday-season promotions among tier-one carriers have illustrated how competitive the U.S. market has become for lucrative postpaid users. Verizon recently began offering 2 GB of bonus data every month for every phone they add or upgrade through Jan. 6, and Sprint launched a promotion to cut the rate plans of its competitors in half for users who change to Sprint.
- see this T-Mobile press release
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