T-Mobile launches BOGO deal—of sorts—for Samsung's Galaxy S8

T-Mobile's Samsung Galaxy S8 offer is available for a limited time, but the carrier didn’t say when it would expire. (T-Mobile)

T-Mobile launched a two-for-one deal—well, kind of—for Samsung’s Galaxy S8, joining the bandwagon of carriers and other companies hitching their stars to the manufacturer’s latest flagship.

The No. 3 carrier in the United States is offering a prepaid card worth $750 to cover the cost of a second handset to customers who add a line of service and buy both on T-Mobile’s equipment installment plan. Customers must pay $30 down plus taxes per handset, and the carrier charges $25 for a SIM starter kit.

A $20 “upgrade support charge” may also be required, the carrier said. And as Tom’s Guide pointed out, the rebate will be applied via a prepaid Master Card issued by Citibank within eight weeks of purchase rather than a service credit or cash back.


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.

The offer is available for a limited time, and T-Mobile didn’t say when it would expire.

The campaign marks the latest attempt by carriers and other companies—including Samsung itself—to leverage the Galaxy S8, which is the highest-profile smartphone to hit the market in months. AT&T last week began offering at least $200 off the price of an S8 or S8 Plus for users who trade in a used handset worth $20 or more, as BGR reported. Costco initially offered prepaid cards to customers who bought Samsung’s latest phone, although most of those offers have expired. And Samsung is offering a six-month subscription to Netflix and phone accessories to users who purchase the Galaxy S8.

All those promotions underscore a U.S. wireless market where smartphone growth has slowed to a crawl, prompting carriers and their partners to move aggressively to leverage the latest high-profile handsets. Smartphone shipments in the U.S. declined by 4% year over year in the first quarter, Strategy Analytics said today, underscoring stalled demand in a saturated market where upgrade cycles continue to slow.

Suggested Articles

The CBRS Alliance announced the completion of specifications that support specific OnGo configurations for 5G New Radio (5G NR).

Evenstar will focus on building general-purpose RAN reference designs for 4G and 5G networks.

Nokia is supporting over 160 virtual network functions across Rakuten Mobile’s two main data centers as part of a managed services deal.