T-Mobile USA is taking a page out of competitor Sprint Nextel's (NYSE:S) book by offering business customers a $200 credit for switching over. The offer, which T-Mobile quietly started last week, is the carrier's latest attempt to stem subscriber losses.
T-Mobile said that corporate liable customers who switch lines from any other wireless carrier will get a $10 bill credit per line per month for 20 months. Customers must purchase a new device and sign a two-year contract; the credits kick in when customers have had their lines active for 90 days.
A T-Mobile spokesman said the new offer is not targeted specifically at Sprint customers but is instead about winning customers back in general. The business offer dovetails with a similar offer T-Mobile launched earlier this month in seven markets. With that offer, which lasts through June 17, the carrier will give new customers who switch to T-Mobile from Verizon Wireless (NYSE:VZ), AT&T or Sprint and sign a two-year contract a $100 credit for smartphone lines and a $50 credit for feature phone lines.
Sprint has been running a promotion from the start of May that offers a $175 credit to business customers who switch to Sprint and purchase any phone; $125 for individual customers who buy a smartphone; or $50 for individuals who buy a feature phone. All accounts must be ported to Sprint from existing contracts, and customers must sign a two-year contract and remain active for 61 days. The offer runs through June 23.
T-Mobile lost a net total of 99,000 subscribers in the first quarter, including 471,000 net postpaid subscriber losses in the quarter.
- see this T-Mobile post
- see this Dow Jones Newswires article
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