T-Mobile outspent AT&T, Verizon and Sprint on TV ads in July

T-Mobile US (NYSE:TMUS) led the industry in July by spending 23.2 percent of the total amount spent on TV advertisements, taking over the lead held by AT&T Mobility (NYSE: T) in June. In July, the nation's wireless carriers spent an estimated $183.4 million on TV advertising, down $450,000 from June. That data comes from an exclusive partnership FierceWireless has struck with TV advertising measurement firm iSpot.tv, whereby we'll bring you a monthly snapshot of the wireless industry's advertising spending.

T-Mobile's spending in July was spread across 12 different ads shown a total of around 6,000 times. But AT&T came in a close second with 21.2 percent of July's spending. AT&T's spending was spread across 14 ads shown a total of around 10,000 times. Verizon Wireless (NYSE: VZ) came in third with 19.8 percent of the total; Verizon was third in June also. For more on the ad spending, check out this special report

Suggested Articles

Consumer Cellular, the MVNO founded by two friends in 1995, has agreed to sell a controlling stake to the Chicago-based private equity firm GTCR.

The tribal priority window for 2.5 GHz spectrum closed on September 2. The FCC received over 400 applications from tribal entities across the country.

T-Mobile is a wireless carrier, so why is it selling TV services?