T-Mobile US (NYSE:TMUS) led the industry in July by spending 23.2 percent of the total amount spent on TV advertisements, taking over the lead held by AT&T Mobility (NYSE: T) in June. In July, the nation's wireless carriers spent an estimated $183.4 million on TV advertising, down $450,000 from June. That data comes from an exclusive partnership FierceWireless has struck with TV advertising measurement firm iSpot.tv, whereby we'll bring you a monthly snapshot of the wireless industry's advertising spending.
T-Mobile's spending in July was spread across 12 different ads shown a total of around 6,000 times. But AT&T came in a close second with 21.2 percent of July's spending. AT&T's spending was spread across 14 ads shown a total of around 10,000 times. Verizon Wireless (NYSE: VZ) came in third with 19.8 percent of the total; Verizon was third in June also. For more on the ad spending, check out this special report.