T-Mobile US (NYSE:TMUS) sent out invitations to its latest "uncarrier" event and there are indications that the company is aiming its sights on the lucrative business market, which has long been dominated in the U.S. by AT&T Mobility (NYSE:T) and Verizon Wireless (NYSE:VZ).
T-Mobile will hold its event on March 18 in New York City. The carrier's invitation states, "This one's a real piece of work." That could be a non-so-subtle indication that the announcement will focus on the business market.
All of T-Mobile's "uncarrier" moves have been aimed at improving the consumer wireless experience with none specifically aimed at the business market. However, the company's "Simple Global" plans, which killed international data roaming for Simple Choice customers, do have special resonance with international business travelers.
According to TMoNews, which citing unnamed sources familiar with the matter, T-Mobile has been contemplating a bigger push in to the business market for months. Recently, T-Mobile named executive Mike Katz the lead its Business Markets team, and the carrier has made changes to "go big with business in retail" under his leadership, according to a T-Mobile memo cited by the publication.
The memo notes that the carrier recently started hiring retail small business managers and representatives to drive sales in the B2B market.
Katz also states in the memo: "Second, well, how many months has it been since we rolled out our last uncarrier move Data Stash??? Let's just say I'm starting to get the itch…" He also adds: "As broken as the industry was for consumers, it is even more broken for business customers… the Un-carrier is coming!"
A T-Mobile spokesman declined to comment.
A push into the SMB and enterprise market would make sense for T-Mobile. Its moves thus far have focused on the consumer market, and enterprise accounts generally offer higher-value customers. However, enterprise customers generally don't churn as much as consumers, so T-Mobile will likely face difficulties in getting enterprise customers to move over to its network.
- see these two separate TMoNews articles
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