T-Mobile quietly drops the HTC 10 from its lineup

HTC10 (Source: HTC)

T-Mobile quietly stopped selling the HTC 10 just weeks after the flagship handset hit the market in May.

Citing a Reddit thread, Android Police noted that the HTC 10 disappeared from T-Mobile’s website in July after the carrier launched the handset May 18. A search for the original URL directs users to the Desire 530, which appears to be the only HTC handset T-Mobile is currently selling online.

HTC introduced its latest flagship in April, unveiling a $699 device with predictably compelling specs. It launched in the U.S. through Verizon, T-Mobile and Sprint, but not AT&T, the country’s second-largest mobile network operator.


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Despite solid reviews, though, the HTC 10 has been challenged in the worldwide smartphone market by the Samsung Galaxy S7, which has seen impressive sales since its launch early this year. T-Mobile in May began offering $85 worth of accessories to users who bought the HTC 10, and last month HTC slashed the price of its handset by $100 in the U.S.

Like some of its competitors, HTC has been particularly hard-hit in China, a once-booming market that is now flooded with Android devices and where penetration rates have begun to flatten. HTC was dropped from the main stock index in its home market of Taiwan last September, and it cut jobs a year ago after posting a disappointing second quarter. The company had hoped to receive a boost from the release of two new models in the second half of 2015, but it didn't rank among IDC's top five smartphone vendors worldwide in the fourth quarter of last year.

For more:
- see this Android Police report

Related articles:
HTC targets U.S. users with $100 discount on HTC 10
HTC unveils new $699 flagship phone without support from AT&T at launch
HTC targets U.S. users with $100 discount on HTC 10
Lenovo, HTC to slash jobs as Android smartphone makers struggle


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