T-Mobile revamps 'Simple Choice' plans for B2B market

T-Mobile US (NYSE:TMUS) is aiming to grab greater share of the enterprise market with new, cheaper no-contract "Simple Choice" plans for business, which do not come with subsidized devices and seem aimed at the BYOD crowd. The carrier is also offering enterprise customers the option of getting traditional, subsidized devices, something T-Mobile has essentially moved away from in its consumer business.

Under the carrier's Simple Choice for Business plans, enterprise customers with six or more lines can get plans that start at $20 per month per line for unlimited voice, texting and web usage with up to 500 MB of "high-speed" data. The plans go up in price in $10 increments from there ($30 per month for 2 additional GB of data, $40 for 4 additional GB and $50 for unlimited data usage with 2.5 GB for tethering). Customers' data speeds are throttled if they exceed their monthly data allotment.

At the same time, T-Mobile is offering traditional subsidized plans for business users, called Simple Choice Classic for Business, which offer the same options as the regular Simple Choice plans but are $20 more expensive per month per line.

In April, T-Mobile introduced Simple Choice plans for enterprise customers that essentially mimicked the pricing for consumers. The carrier's new, no-contract plans without device subsidies are cheaper than those plans, which started at $50 per month for unlimited voice, texting and web usage with up to 500 MB of "high-speed" data. Under T-Mobile's Simple Choice plans, customers can bring their own device to T-Mobile's network, pay the full cost of a device upfront, or make a down payment on a device and pay it off in monthly installments.

T-Mobile is also offering standalone mobile broadband options beginning at 500 MB and building to 12.5 GB of data, ranging from $20 up to $80 per month.

T-Mobile only has around a single-digit percentage of the enterprise market in the U.S., but the company aims to increase that to around 10 percent by the end of 2013.

For more:
- see this T-Mobile site
- see this release
- see this Engadget article

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