T-Mobile US (NYSE:TMUS) CEO John Legere laid out some of the carrier's priorities for 2014, with a vow to "transform" the wireless industry after shaking it up in 2013. He also gave hints to what specific changes T-Mobile might make in the weeks and months ahead.
In a tongue-in-cheek post on Twitter, Legere laid out his 2014 resolutions, and also ticked off the changes the carrier had made in 2013, such as removing two-year contracts. For 2014, Legere wrote that T-Mobile will "continue to remove customer pain points," go faster and "loud" on LTE, "unshackle the family from those other guys," and "make waves at CES 2014."
The most specific of those is to "unshackle the family," presumably meaning family plans at other carriers. How T-Mobile might target such plans is still up in the air, but TMoNews recently reported on what might be in store. The blog cited an anonymous tipster who said that T-Mobile is working on a project codenamed "Houdini" that will give switchers up to $350 in credit when they switch to T-Mobile.
The tipster said the "emphasis will be on families switching" up to five lines regardless of when their contracts end. Further, the blog said that, according to the source, new customers will receive instant credit when they trade in a smartphone, then get a credit for the early termination charged by their old carrier when they submit the final bill to T-Mobile.
T-Mobile is planning to host an event at the Consumer Electronics Show on Jan. 8, where it is expected to unveil its "Uncarrier 4.0" plans, after its "uncarrier" moves in 2013, which included its Jump handset upgrade plan and giving tablet customers 200 MB of free data per month. T-Mobile added 2.1 million customers in the second and third quarters of 2013.
Legere also wrote at the end of his message that a 2014 resolution is to "give AT&T a break…or not." AT&T Mobility (NYSE:T) has been the most frequent object of criticism of Legere and other T-Mobile executives since Legere took over as CEO in the fall of 2012.
- see this Twitter post
- see this TMoNews article
- see this separate TMoNews article
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