T-Mobile's MetroPCS jumps into tablet market with Alcatel One Touch Pop 7 for $149

T-Mobile US' (NYSE:TMUS) MetroPCS prepaid brand is finally getting into the tablet market. The company is launching the Alcatel One Touch Pop 7 tablet for $149 (plus tax).

Alcatel One Touch Pop 7 tablet for $149 metropcs

Alcatel One Touch Pop 7 tablet

The jump into the tablet market is a significant one for MetroPCS, which long resisted adopting tablets before it merged with T-Mobile in 2013. The addition of tablets and tablet plans from MetroPCS could boost T-Mobile's data revenue over time.

MetroPCS is offering three tablet data plans:

  • $10/month: Unlimited data with first 1 GB of data at up to LTE speeds before throttling.
  • $20/month: Unlimited data with first 3 GB of data at up to LTE speeds before throttling.
  • $30/month: Unlimited data with first 5 GB of data at up to LTE speeds before throttling.

The Pop 7 is an HSPA+ tablet and can only access HSPA+ speeds, but MetroPCS' network can offer customers LTE speeds. A T-Mobile spokesman declined to say if or when MetroPCS will launch LTE tablets.

The MetroPCS tablet plans are $10 per month less than T-Mobile's own tablet data plans. However, on T-Mobile's plans tablet customers can get up to 200 MB of free monthly LTE data for as long as they own their tablet. Further, if T-Mobile tablet customers have a voice plan they can get an additional $10 monthly bill credit.

Befitting its low-cost price, the Pop 7 has lower-end specifications. The tablet runs on Android 4.2 Jelly Bean, sports a 7-inch screen, 1.3 GHz dual-core processor, and has HSPA+, Wi-Fi and Bluetooth connectivity.

T-Mobile took the opportunity to poke at rivals AT&T Mobility (NYSE: T) and Sprint (NYSE: S), whose respective Cricket and Boost Mobile prepaid brands do not offer tablets. "T-Mobile and MetroPCS are already number one in prepaid, and we are not stopping there," T-Mobile CEO John Legere said in a statement. "We are blazing trails again--this time with tablets for the prepaid market through MetroPCS.  Want a tablet from Boost or Cricket? They've got nothing."

For more:
- see this release

Related Articles:
T-Mobile 'very happy' with sales of new Simply Prepaid store to independent wireless dealers
T-Mobile brings MetroPCS brand to 10 new markets, doubles data for some subs
Sprint's Boost Mobile cuts prices, doubles data on prepaid plans
AT&T's Cricket targets T-Mobile and MetroPCS subs with $100 credit to switch
T-Mobile: 92% of MetroPCS CDMA subs moved onto GSM network amid shutdown in 3 markets

Correction, Oct. 24, 2014: This article incorrectly stated the Alcatel One Touch Pop 7 is an LTE tablet; it is actually an HSPA+ tablet.


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.