T-Mobile USA will become the first U.S. wireless operator to launch a caller ID service using Cequint's Name ID feature.
The service, which is a staple of the landline world, hasn't existed as a wireless application. Currently wireless subscribers only see the name of the person calling if that person's contact information is stored in their mobile phone's address book. Cequint's Name ID service securely accesses operator-validated name information, which is managed by Cequint's parent company, TNS, and displays that information on the incoming call screen, revealing the name, city and state of the caller. The service also allows T-Mobile customers to add the new contact information into their mobile phone contact list with a single click.
The Name ID service will be available to T-Mobile customers who have the Samsung Exhibit 4G and will expand to other handsets including the T-Mobile myTouch 4G Slide. T-Mobile will offer a 10-day free trial of the service, after which Name ID will be available at $3.99 per month.
Cequint was a FierceWireless Fierce 15 winner in 2008. The startup, which was acquired by TNS in October 2010, created a software solution called City ID that provided consumers with the city and state associated with an exchange and area code of the incoming call. The company went on to develop other Caller ID products and interactive services.
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Cequint - Top Wireless Company 2008: FierceWireless, Fierce 15