T-Mobile USA launches white Pearl

Pirate ships and mutant ones aside, pearls are typically white: A truism T-Mobile USA branded this week with the launch of a white version of the popular BlackBerry Pearl handset. After Apple unveiled a black iPhone, it certainly makes sense that a carrier would launch a white, consumer-oriented smartphone. Dave Henderson from Waggener Estrom Worldwide claims that about 3 out of 4 T-Mobile subscribers who upgraded to a Blackberry Pearl, did so from a regular phone--not a converged device. Henderson also noted that 80 percent of T-Mobile Pearl users signed up for BlackBerry Internet service, but only to use it for web-based email accounts, instead of the more corporate BlackBerry enterprise service. Also, a reported 96 percent of T-Mobile Pearl customers send email from their device weekly.

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