A T-Mobile US (NYSE:TMUS) representative said that there is a "long list" of independent wireless dealers that have shown interest in signing up for the carrier's new Simply Prepaid retail store package. "To date, stores that have opted into the new initiative are seeing a significant increase in T-Mobile sales as compared to similarly located stores not in the program," a T-Mobile representative said in response to questions from FierceWireless.
T-Mobile launched Simply Prepaid in June as a retail store for sale to independent wireless dealers. Simply Prepaid stores feature devices and plans from T-Mobile's prepaid service and T-Mobile's GoSmart Mobile brand, as well as from Univision Mobile and Ultra Mobile. Univision Mobile is a T-Mobile MVNO from Spanish-language broadcaster and media company Univision that launched in May to target the Hispanic market. Ultra Mobile is a T-Mobile MVNO that launched in 2012 with an emphasis on low-cost international calling.
Simply Prepaid stores are owned and operated by independent dealers. Simply Prepaid dealers who sign up for the store also receive signage and other materials to set up and operate the store, and they can't sell any other wireless brands from those stores.
T-Mobile has rolled out Simply Prepaid test stores in cities like Chicago, Houston, Los Angeles and New York City, and is planning to roll out over 300 Simply Prepaid stores by the end of this year. The carrier said service pricing for the four brands will remain consistent across all its retail outlets.
T-Mobile isn't the only company selling a retail store package to independent wireless dealers. For example, América Móvil's U.S. MVNO, TracFone Wireless, is currently selling its Simple Mobile Solutions Non-Exclusive program to independent wireless dealers. According to a pamphlet the company handed out at the recent Super Mobility Week trade show, the program delivers "everything you need in one complete retail package. From the most competitive rate plans to the latest smartphones, SMS lets you offer innovative solutions for every wireless need."
Specifically, the program provides service and phones for TracFone's Simple Mobile, Net10, Telcel America, TracFone and SafeLink brands, as well as support and training and "competitive and reliable compensation." However, dealers must provide their own exterior signage, and are allowed to sell other wireless brands in up to 25 percent of the store's retail space.
- see this T-Mobile website
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