In the midst of fierce competition from rivals, Telus hopes mobile video demand and increasing SMS usage will boost its overall revenue in 2007. The carrier projects revenue of $9.18 billion and $9.28 billion for 2007, up from 2006 overall revenue of $8.65 billion to $8.7 billion. Telus believes it is in a unique position to increase uptake of mobile video and SMS services because its subscribers buy them less often than do their rivals' subscribers. The carrier fell a little short of expectations for subscriber acquisition in 2006: It acquired about 550,000 compared with an earlier forecast of 590,000. Telus also announced a deal to bring the Amp'd brand's mobile content services to its subscribers next year.
For more on Telus' 2007 plans:
- see this article from The Globe and Mail