Time Warner says Pivot demand "tepid"

During Time Warner's third quarter analyst briefing CEO Glenn Britt said interest in their Pivot wireless joint-venture with Sprint was "tepid." Sprint recently announced plans to halt expansion of the "quadruple play" JV with cable service providers.

"The broader point is whether people will really have a great desire to buy cell phone service from the people they buy wireline triple-play services from," Britt said. "There's nothing in our market research or experience to indicate demand for that is overwhelming." 

While Britt noted the lack of interest, he also assured analysts that the cable company had no plans to cut wireless out of the picture entirely. Britt also noted that Time Warner's relationship with Sprint remains strong.

For more on Time Warner's Pivot offering:
- read this article from BroadbandReports

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