Timex launches $400 IronMan smart watch with AT&T cellular connectivity

timex AT&T smart watch ironmanWatch maker Timex is getting into the smart watch game, and has partnered with AT&T Mobility (NYSE: T) and other wireless companies to create a wearable computing device with built-in cellular connectivity. The $400 watch, the IronMan One GPS+, has an HSPA radio and comes with one year of service for free for U.S. or Canadian subscribers, after which they will have to purchase an unknown-as-of-yet data plan, according to The Verge. AT&T executives have said that more wearable devices will be coming to market this year with built-in cellular radios.

Timex also partnered closely with Qualcomm (NASDAQ:QCOM), whose Mirasol technology powers the watch's always-on, sunlight-readable, high-resolution touch display. Additionally, the IronMan watch uses Synchronoss' carrier-grade, cloud-based infrastructure technology for its Timex-branded web portal and mobile app, where users can activate, manage and monitor the watch.

The watch itself is primarily geared toward athletes and fitness buffs, and has tracking capabilities that communicate the user's location; a "Find Me Mode" safety solution, which allows users to send an alert with their exact location in case of an emergency; the ability to track speed, distance and pace in real-time and share performance metrics through social media and online fitness platforms; and water resistance up to 50 meters. The gadget also has a built-in MP3 player with 4 GB of memory to play music via a Bluetooth headset. The watch will be available starting this fall. Release

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