Too many options for mobile TV?

Here we see satellite technology making more inroads as a way to deliver mobile TV. The Indian Space Research Organization (ISRO) is finalizing the design of a satellite sporting a big antenna to deliver TV signals to mobile phones. An unnamed private U.S. firm is talking to the ISRO to develop a technology called Digital-Enabled Video Audio Service. Japan and Korea have been offering cell phones with satellite delivered television for more than a year.

A dizzying array of mobile TV technologies are coming to fruition, including varying flavors of satellite and terrestrial options such as QUALCOMM's MediaFLO, DVB-H and the recently announced TDtv from IP Wireless that uses existing 3G networks to multicast TV signals. A technology shakeout is inevitable but it all comes down to the same question: If operators build it, will they come?

For more about India's mobile TV plans:
- check out this article from EE Times
and this article from ZDNet