The top 5 wireless ads: Verizon spends $30M on Pixel 2 spots in November

Verizon spent the most in November on an ad for the Pixel 2 phone. (Verizon)

FierceWireless has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than 7 million smart TVs, to bring you a monthly snapshot of the wireless industry's advertising spending. The results below are for the top five spenders among wireless industry brands from Nov. 1-30.

Also, check out this video from iSpot detailing the top five ads:

Once again, spending by wireless players on TV advertising increased, rising to an estimated $306.4 million in November from October’s $271 million. Overall, 18 brands ran 124 spots over 55,400 times, generating a whopping 14.7 billion TV ad impressions. Verizon was responsible for over a quarter of the industry’s spend.

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(Check out how these numbers compare with October, November and December of 2016, or with February, March, April, May, June, July, August, September and October of this year.)

Here’s how the top brands allocated their national TV advertising budgets:

1. Verizon

  • spent an estimated $88.7 million on 13 spots that ran over 8,400 times.
  • generated nearly 2.9 billion TV ad impressions.
  • prioritized spend on these networks: NBC, CBS and Fox.
  • prioritized spend on this programming: NFL Football, College Football and the Macy’s Thanksgiving Day Parade

The Verizon ad with the most spend (est. $30.2 million): “Google Pixel 2: 50 Percent Off,” featuring Thomas Middleditch


2. T-Mobile

  • spent an estimated $59.4 million on 20 spots that ran over 9,600 times.
  • generated 2.7 billion TV ad impressions.
  • prioritized spend on these networks: NBC, Fox and ABC.
  • prioritized spend on this programming: NFL Football, College Football and the 2017 World Series.

The T-Mobile ad with the most spend (est. $16.5 million): “Holiday TWOgether


3. Sprint

  • spent an estimated $39.7 million on 17 spots that ran over 7,200 times.
  • generated 1.8 billion TV ad impressions.
  • prioritized spend on these networks: NBC, Fox and AMC.
  • prioritized spend on this programming: NFL Football, "The Walking Dead" and NBA Basketball.

The Sprint ad with the most spend (est. $13.4 million): “iPhone Season: iPhone X


4. AT&T Wireless

  • spent an estimated $36.3 million on 10 spots that ran over 3,800 times.
  • generated 1.2 billion TV ad impressions.
  • prioritized spend on these networks: CBS, NBC and ABC.
  • prioritized spend on this programming: NFL Football, College Football and "South Park."

The AT&T Wireless ad with the most spend (est. $23.5 million): “iPhone 8: Spokespeople: More


5. MetroPCS

  • spent an estimated $25.7 million on 11 spots that ran over 6,100 times.
  • generated 1.4 billion TV ad impressions.
  • prioritized spend on these networks: Fox, ESPN and CBS.
  • prioritized spend on this programming: NFL Football, NBA Basketball and "Family Guy."

The MetroPCS ad with the most spend (est. $13.2 million): “Black Friday Deal: Amazon Prime


ISpot's data do not include co-promotions or local market data. Click here for more on iSpot.tv's methodology.

The company's software leverages proprietary audio and video fingerprinting algorithms to automatically identify and extract TV commercials, movie trailers and show promotions.

The company tracks hundreds of millions of explicit interactions with TV ads across roughly 100 million unique consumersThese interactions include video plays, searches and social activity. The company also analyzes online views across YouTube and iSpot.tv, searches on Google, Bing and Yahoo!, and social activity on Facebook (including Facebook private views) and Twitter.

ISpot.tv tags over 40 different dimensions of metadata, including brand, agency, actors, products, songs, moods, URLs and other pertinent data, to create its results.

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