The top 5 wireless ads: Vote for your favorite spot from Verizon, T-Mobile, Cricket and more from April

AT&T spent an estimated $12.6 million on its “Unlimited Comes to Life," according to iSpot. Image: AT&T

FierceWireless has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TV screens, to bring you a monthly snapshot of the wireless industry's advertising spending. The results below are for the top five biggest spenders among wireless industry brands from April 1-30.

Further, this time around you can vote on which of these ads you think is the best and most effective. Scroll down to vote on your favorite ad.

Wireless industry spending dipped in April, down to an estimated $200 million from the $280 million spent in March. In total, 16 brands ran 110 national TV spots over 40,800 times. For the second month in a row, Verizon tops the list for spending, followed by AT&T Wireless and T-Mobile, while Sprint and Cricket Wireless close out the ranking.

(Check out how these numbers compare with MayJuneJulyAugustSeptemberOctoberNovemberDecemberFebruary and March.)

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Here are the top five advertisers in the wireless industry during the month of April, and their top ads:

1, Verizon

The Verizon ad with the most spend (est. $20 million): “All Aboard the Network,” featuring Thomas Middleditch

Here are some other key facts about Verizon's spending in April:

  • spent an estimated $56.8 million on 11 spots that ran over 6,400 times

  • generated 1.2 billion TV ad impressions

  • spent the most on these networks: CBS, NFL Network and ABC

  • spent the most on this programming: NBA Basketball, the 2017 NCAA Basketball Tournament and Path to the Draft

2, AT&T

The AT&T Wireless ad with the most spend (est. $12.6 million): “Unlimited Comes to Life

Here are some other key facts about AT&T's spending in April:

  • spent an estimated $39.8 million on 18 spots that ran over 9,400 times

  • generated 1.6 billion TV ad impressions

  • spent the most on these networks: CBS, ABC and TNT

  • spent the most on this programming: NBA Basketball, the 2017 NCAA Basketball Tournament and the 2017 Masters Tournament

3, T-Mobile

The T-Mobile ad with the most spend (est. $15.6 million): “Lemonade

Here are some other key facts about T-Mobile's spending in April:

  • spent an estimated $35.3 million on 14 spots that ran over 6,100 times

  • generated over 856 million TV ad impressions

  • spent the most on these networks: NBC, Fox and ABC

  • spent the most on this programming: NBA Basketball, the telecast of the 52nd Academy of Country Music Awards and Law & Order: Special Victims Unit

4, Sprint

The Sprint ad with the most spend (est. $5.5 million): “Topher Brophy: Galaxy S8 2 for 1

Here are some other key facts about Sprint's spending in April:

  • spent an estimated $30.4 million on 23 spots that ran over 7,400 times

  • generated nearly 1.2 billion TV ad impressions

  • spent the most on these networks: NBC, Fox and ABC

  • spent the most on this programming: NBA Basketball, NHL Hockey and Keeping Up With the Kardashians

5, Cricket

The Cricket Wireless ad with the most spend (est. $6.5 million): “Epic

Here are some other key facts about Cricket's spending in April:

  • spent an estimated $13.3 million on 11 spots that ran over 5,200 times

  • generated 670 million TV ad impressions

  • spent the most on these networks: ABC, NBC and Fox

  • spent the most on this programming: NBA Basketball, NHL Hockey and The Blacklist


iSpot's data does not include co-promotions or local market data. Click here for more on iSpot.tv's methodology.

The company's software leverages proprietary audio and video fingerprinting algorithms to automatically identify and extract TV commercials, movie trailers and show promos.  

The company tracks hundreds of millions of explicit interactions with TV ads across roughly 100 million unique consumersThese interactions include video plays, searches and social activity. The company also analyzes online views across YouTube and iSpot.tv, searches on Google, Bing and Yahoo! and social activity on Facebook (including Facebook private views) and Twitter.

The company tags over 40 different dimensions of metadata, including brand, agency, actors, products, songs, moods, URLs and other pertinent data, to create its results.

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