TracFone scales back its marketing efforts

America Movil's U.S. prepaid carrier TracFone has continually scaled back its ad spending over the past few years: from $70 million on measured media in 2005 to $30 million in 2007. Now a report in AdWeek claims that the carrier is looking to slash its marketing budget even more by dropping all network and cable TV in favor of in-store TV advertising at Wal-Mart and Target. The carrier is also looking into Web-based video ads.

For more on TracFone's ad spending:
- read this article from AdWeek

Suggested Articles

The FCC plans changes to its Lifeline program, a federal initiative meant to lower the monthly cost of phone and internet for low-income individuals.

New research, again based off Wehe test results, indicates wireless carriers are throttling video content, regardless of location or time of day, and that…

In their latest round of comments to the FCC, both users and would-be users of the C-Band argued whether fiber is the best alternative for delivering the types…