Trend: 3G drives MVNOs second phase of growth

According to a recent study by ABI Research, MVNOs are in a second phase of growth because of 3G mobile phone data services. In the past, lower prices or brand identity drove the MVNO trend since CAPEX and running costs for MVNOs are much lower than traditional carriers. But low prices and brand identity are no longer hot-button issues for MVNOs. The new wave of 3G data services is creating a niche market for users looking for 3D real-time gaming, constant sports updates, adult content or any other service that is data intensive. ABI concludes that the US will remain the most successful MVNO market, but by the end of the decade Europe will have more MVNO customers than the US.

For more on ABI's MVNO, 3G study:
- check out this press release


Like this story? Subscribe to FierceWireless!

The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go.

Suggested Articles

AT&T has shifted its Cricket prepaid brand to a 100% authorized retailer model, according to Wave7 Research.

The FCC decided to extend the timeline for responding to Huawei's application for review until December 11.

All operators are trying to understand the intersection between their networks and hyperscale networks. But who gets the lion's share of the revenue?