According to a recent study by Strategy Analytics, vendors have led the rush to bring mobile broadcast services to market forgetting that there is an uncertain demand for mobile TV. The study claims that there is little consumer appetite for mobile TV outside of niche segments. Additionally, poorly defined costs associated with infrastructure deployment will extend ROI for mobile broadcast networks beyond the currently envisaged two-to-four years. The study finds many challenges stand in the way of the technology: Regulation and low spectrum availability may impede the distribution of services, few outside the technophile segment use media-enabled handsets and uncertain revenue models will deter content industry participation. The study concludes that the momentum behind mobile broadcasting is unfounded.
For more on the mobile television trend:
- read this press release