Trend: Subscribers not milking number portability

According to a report from Analysys Research, there are few countries where more than 10 percent of mobile phone subscribers have taken advantage of number portability, which refers to the rule that a customer can take a phone number to another carrier should he or she switch carriers. In Britain and Italy, just under 10 percent of mobile users took advantage of number portability. France and Germany's figure was so small its percentage was negligible. The U.S. saw about 5 percent of mobile users taking their numbers to a new operator. The curve-breaker of the 25 countries surveyed was (surprise, surprise) Finland, which saw 55 percent of mobile users transferring their numbers to a new carrier during the four years since portability first became available.

Number portability has not ushered in a new paradigm of radically improved mobile services or customer care as the hype machine predicted so many years ago. Here's a new topic to chew on: So, when do we do away with these numbers altogether?

For more on the ineffectiveness of number portability:
- take a look at this article from the International Herald Tribune