U.K.'s The Cloud launches wVoIP assault

Mobile operators in the U.K. now have to deal with competition from WiFi operator The Cloud. The company launched an "all-you-can-eat" pricing scheme that also includes wireless VoIP calls. The $15 per month plan includes 7,000 WiFi hotspots around the U.K. and in all major U.K. cities. Users of The Cloud's hotspots will be able to make VoIP calls from their laptops or WiFi phones. This is probably the first test of how alternative wireless VoIP providers will impact the mobile market. It will be interesting to see what sort of competitive moves mobile operators will take.

For more about The Cloud's all-you-can-eat pricing:
- check out this article from telecoms.com (sub. req.)