In a move to battle customer churn with novel marketing methods, UK carrier 3 will offer rewards for calls and texts its subscribers receive. Despite most headlines claiming that the UK carrier plans to give subscribers money for calls and text messages received, the carrier will, in effect, be rewarding with a discount on future services. Pay-as-you-go customers with 3 will receive 5 pence for every minute of a voice call they receive and 2 pence for every text they receive. Since the reimbursement only comes in the form of a voucher that must be spent on services from 3, it's hardly the same as being "paid." The carrier estimates the typical subscriber will accrue about £40 a year.
For more on the carrier's marketing initiative:
- see this article from the BBC