UK carrier 3 offers subscribers credit for calls received

In a move to battle customer churn with novel marketing methods, UK carrier 3 will offer rewards for calls and texts its subscribers receive. Despite most headlines claiming that the UK carrier plans to give subscribers money for calls and text messages received, the carrier will, in effect, be rewarding with a discount on future services. Pay-as-you-go customers with 3 will receive 5 pence for every minute of a voice call they receive and 2 pence for every text they receive. Since the reimbursement only comes in the form of a voucher that must be spent on services from 3, it's hardly the same as being "paid." The carrier estimates the typical subscriber will accrue about £40 a year.

For more on the carrier's marketing initiative:
- see this article from the BBC

Suggested Articles

MWC may be on an enforced hiatus this year but there's no shortage of device announcements that still need to go ahead as 5G momentum gathers pace.

Cisco on Tuesday touted the benefits of cloud-native software as part of its successful proof of concept for a 5G standalone (SA) network with KDDI.

The Telecom Infra Project (TIP) and O-RAN Alliance announced a liaison agreement that ensures alignment in the area of open RAN solutions.