T-Mobile US (NYSE:TMUS) tweaked some of its pricing for Apple's (NASDAQ: AAPL) iPhone 6s and 6s Plus through its "Jump! On Demand" phone leasing program and will now charge more than it had been if customers do not trade in a device as part of buying one of the new iPhones.
iPhone 6s and 6s Plus
When it started selling the new iPhones last month, T-Mobile said customers could get a 16 GB iPhone 6s for $20 per month in device payments under the program, and could get a 16 GB iPhone 6s Plus for $24 per month in device payments. That limited-time offer ended Oct. 11, a change first spotted by TMoNews. Now, customers who do not trade in a phone will pay $27 per month for a 16 GB iPhone 6s and $31 for a 16 GB iPhone 6s Plus.
"Our limited-time promotion for $20 for an iPhone 6s without trade-in expired on Sunday, but we are still offering $5 with trade in of an iPhone 6 or other newer model phone," T-Mobile said in a statement to FierceWireless.
Indeed, if customers trade in an iPhone 6, 6 Plus, Samsung Galaxy S6, S6 Edge, S6 Edge+ or Note 5, they can walk out the door with a 16 GB iPhone 6s and pay $5 per month in leasing payments, or $9 per month for a 16 GB iPhone 6s Plus.
Before if customers traded in an iPhone 5s, Samsung Galaxy Note 4, Samsung Galaxy S5 and other similar devices, they would pay $10 per month in leasing payments for the 16 GB iPhone 6s, but that price has now gone up to $15 per month when those devices are traded in. For the iPhone 6s Plus, that change has resulted in a price jump from $14 to $19 per month.
- see this TMoNews article
Apple: We sold 13M new iPhone 6s, 6s Plus models in first 3 days of sales, up from 10M last year
Apple's iPhone 6s, 6s Plus go on sale as Verizon looks to match Sprint, T-Mobile offers
Sprint undercuts T-Mobile, offers iPhone 6s for $1/month in leasing payments with an iPhone trade-in
T-Mobile offers iPhone 6s for as low as $5/month in device payments if customers trade in an iPhone 6
The headline of this article was updated on Oct. 13 at 3:50 p.m. ET to reflect that T-Mobile is not increasing prices, but is ending the promotional pricing it had in place for customers who don't trade in phones and purchase an iPhone 6s or 6s Plus through the carrier's Jump! On Demand leasing program.