Verizon adding app store to Hub

Verizon Communications is adding an application store to its Hub home phone service, a move that creates another dimension to a device that places Verizon squarely in the battle for customers seeking converged services.

The company is launching the application store in a bid to expand the appeal of the Hub, which offers connectivity through any broadband connection and provides unlimited VoIP calling for $35 per month. In addition to the application store, Verizon is lifting the requirement that those buying the Hub be existing Verizon Wireless customers. Verizon said the applications market would launch later this year, but did not provide a specific date.

The Hub attempts to close the gap between wireless and wireline services, and reflects Verizon's efforts to expand offerings for its wireless customers--especially those living outside the company's landline footprint.

The Hub costs $199 after a $50 mail-in rebate with a two-year agreement, and cordless phones go for $79.99 each. The device also connects to Verizon Wireless services, allowing customers to access VZ Navigator, Chaperone and V Cast entertainment.

For more:
- see this Reuters article

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