In its Open Network conference in New York today, Verizon Wireless executives revealed to developers more details about the firm's new open network agenda. Announced last November, Verizon said it would open its network to any device and any application that meets minimal technical standards later this year.
Verizon Wireless Chief Marketing Officer Mike Lanman told the audience that the company will have three models:
- Retail. This is where a company goes to market with a device and Verizon sets the price of the device. The company also uses Verizon's existing rate plans.
- Wholesale. This is where a company designs their own voice and data pricing plans.
- Custom. In this scenario Verizon creates a custom package for a specialized product or service that a company wants to bring to market.
Lanman said that the company understands that by opening up its network to these different models it will see more devices in its test labs and therefore it is expanding its resources. This was reiterated by Tony Melone, executive vice president and CTO of Verizon Wireless. Melone said that the company will have third party labs that will help with the certification and that those will charge "market-based fees." He expects the certification process to take about four weeks.
The conference is taking place all day today and Verizon said it will make its specs available online during today's event. -Sue
For more on the Open Development Initiative:
- see this website