Verizon Wireless (NYSE:VZ) is eliminating its $35 activation fee for new customers who sign a two-year contract between now and Feb. 17. The no-activation promotion is just one of several offers the Tier 1 carrier has implemented recently and another sign of the growing competition among U.S. operators.
Verizon recently has enjoyed several short-term promotional offers to entice new customers to sign two-year contracts. The company's national retail partners are offering a $100 service credit to customers who activate a new smartphone with a two-year contract between now and the end of February. And Verizon itself is providing discounts on certain smartphones and tablets.
In addition, Verizon also recently launched two new, limited-time plans for single-line customers only. The plans include unlimited voice, unlimited messaging and 250 MB or 1 GB of data for $45 and $60 per month, respectively. The plans essentially lower the entry price for Verizon's smartphone customers.
Not to be left out, AT&T Mobility (NYSE:T) has a promotion running through March 31 that provides $100 in credit to new and existing customers who purchase a new line of service. The credit is good for each new smartphone, tablet, feature phone, mobile hotspot or Wireless Home Phone that is added.
This growing price war among the operators was instigated by T-Mobile US (NYSE:TMUS), which announced in January that it will pay up to $650 in early termination fees (ETFs) for customers who want to switch to T-Mobile from other carriers and trade in their devices. That offering is not a promotion.
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